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Marketing Funnel – Overview

What is the Marketing Funnel?

The Marketing Funnel rolls up key metrics from the Executive Report into Impressions, Engagement, and Leads – helping you see how y marketing efforts contribute to increased brand awareness and more customers.

The Marketing Funnel in your Experience Gateway enables you to see how your marketing efforts perform. It is divided into 3 distinct sections:

  • Impressions: The number of views online content received.
  • Engagement: The number of interactions with a business’ online content.
  • Leads: The number of interactions from people interested in a business’ online content.

Within each section, you can find important statistics that drive Marketing Funnel. These include statistics such as Google My Business views, social post comments, ad clicks, and number of new reviews.

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